As October approaches, a month focused on breast cancer awareness, METAvivor would like to put metastatic breast cancer (MBC) front and center in the conversation.
On October 1st, we will launch a new social media campaign called The Numbers Have Names. (#numbershavenames) The Numbers Have Names campaign is designed to raise awareness of MBC, and to honor the lives of people who have passed away from Stage IV, metastatic breast cancer.
Every day during the month of October, we will post photos and memorials of people who have lost their lives to metastatic breast cancer. Our campaign puts faces and names on the MBC statistics: 111 people die of breast cancer each day in the US-- over 40,000 each year. We want to ensure that the fullness, beauty and power of their lives are recognized and memorialized.
During October, with the increased media attention, charity walks, and other events focused on breast cancer, we aim to continue to inform people that MBC research receives less than 5% of all money raised for breast cancer, and that additional dollars are needed for critical research to help extend and improve the quality of life for people living with MBC.
How can you participate?
If you have lost a love one to MBC and would like them to be featured in one of our memorial posts, please send us a photo, the date of their diagnosis, and/or the date of their death, and one sentence about them that you would like to share. You can email us at firstname.lastname@example.org. We will try to post as many memorial messages as we can during the month of October.
And please encourage people to visit our website or social media channels during the month of October to learn more about Stage IV breast cancer, and the importance of funding critical research on MBC.