Calling on all supporters to re-launch the media campaign!
On Thursday morning the Senior Vice President of Marketing at Kohl’s contacted METAvivor President Kelly Lange to open a dialog about our conflicting awareness campaigns. We are grateful to all our supporters for bringing our concerns to Kohl’s attention. And we are grateful to Kohl’s for hearing our voices and entering into dialogue with us. We hope a mutually agreeable arrangement can be decided upon very quickly. We will keep everyone informed. In the meantime we ask everyone to use your social media outlets to express why metastatic disease is the real elephant in the pink room of breast cancer.
As of 9 PM EST METAvivor has received no contact from Kohl’s, other than an automatically generated acknowledgement that our emailed letter was received by customer service. Direct emails to Kohl’s executive staff remain unanswered.
On Friday, February 21 a staff member at Kohl's told us to expect a call from the President of Kohl's by the end of the day. As of Monday evening, February 24 we have not heard from Mr. Mansell, or from anyone else at Kohl's or Komen. Read the letter we sent to Kohl's and Komen this evening.
On Friday Directory of Advocacy and former President Dian “CJ” Corneliussen-James contacted Kohl’s headquarters and reached the office of the President. After explaining the situation to a helpful employee who was unaware of METAvivor and our campaign, CJ was promised that the President of Kohl’s would call her on Friday. As of this posting on Saturday morning, we have not received a call from Kohl’s.
METAvivor has decided not to comment further on the similarities of the campaigns as an organization to give Kohl’s a chance to respond. We greatly appreciate everyone’s support for our 2012 Elephant in The Pink Room campaign. We encourage everyone to continue to tweet and post about this on our behalf while we explore our options. We welcome your comments on this blog post and our Facebook page.
