#LightUpMBC

To make a donation in honor of #LightUpMBC please click HERE

Tune-in to #LightUpMBC Live 

When: October 13th at 8 p.m. EST

Where: @METAvivor Facebook Live or www.METAvivor.org

METAvivor is teaming up with Moore Fight Moore Strong for an incredible awareness campaign called #LightUpMBC. Together we have worked to unite over 115 iconic landmarks in all 50 states in the U.S., as well as several countries across the globe  to light in green, pink and teal on or around October 13th for Metastatic Breast Cancer Awareness Day. 

What is #LightUpMBC?

October 13th is recognized as the official Metastatic Breast Cancer (MBC) Awareness Day. This year, over 115 landmarks in all 50 states in the U.S. as well as in other countries around the world will light up in the metastatic breast cancer symbolic colors of green, teal and pink. Tune-in to #LightUpMBC Live, a virtual event, on October 13th at 8 p.m. EST on @METAvivor Facebook Live. It will feature inspiring MBC stories and musical performances to raise funds for metastatic breast cancer research. Viewers will be able to hear from our #LightUpMBC patient ambassadors as we zoom them into the livestream to show us iconic landmarks lighting in their cities. This is done to shine a light on MBC, the most advanced stage of breast cancer, where the cancer has spread from the breast to other parts of the body. The breast cancer that kills is often forgotten in the numerous pink ribbon campaigns around the world.

Every year more than 600,000 people around the world die from breast cancer due to metastatic disease. When you die from breast cancer, you die from metastatic breast cancer. The median survival rate of 2-3 years for MBC has not changed significantly in decades. Scientific advances for MBC have not kept pace with those for other cancers. There is a lack of public knowledge about MBC compared with early stage breast cancer that leads to many widespread misperceptions.

  1. There is no cure for metastatic breast cancer. It is a deadly disease, not a chronic illness.
  2. Early detection does not guarantee that the disease doesn’t metastasize.
  3. 20-30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.

At the same time, a metastatic diagnosis doesn’t have to mean an immediate death sentence. The more knowledge, the more money that goes into research, the more treatments will be offered that give MBC patients more years with their families. 

#LightUpMBC is one of several campaigns METAvivor patient advocates are voluntarily working on to lessen the disparity of research funding given to stage IV breast cancer treatment options. The popular pink breast cancer fundraising movements give on average only  2% to 5% of their funds to researching metastatic disease. Instead, their primary focus is on prevention, which does nothing to help those already diagnosed, and early detection, which does not impact those facing the ultimate death sentence of MBC, also known as stage IV breast cancer. While  only 6% - 10% of initial breast cancer diagnoses are metastatic, 20-30% of patients diagnosed with earlier stage breast cancer will eventually develop MBC and they need more treatment options to survive. That can only be done by funding research.

Why green, teal and pink?

The pink ribbon is well-known for representing the fight against breast cancer, but most of us MBC patients feel that pink does not encapsulate our experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal. To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis. Green represents the triumph of spring over winter, life over death, and symbolizes renewal, hope, and immortality while teal symbolizes healing and spirituality. The thin pink ribbon overlay signifies the metastatic cancer originated in the breast.

See this story from Glamour for more info: https://www.glamour.com/story/metastatic-breast-cancer-awareness-ribbon

 

The inspiration behind the campaign

Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others and was even recognized with the “Caregiver of the Year” award by the organization that she worked for.  At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later.  During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research.  In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.  To learn more about how it all started, please visit http://www.moorefightmoorestrong.com/events.html

 

Participating Landmarks 

(click on "Participating Landmarks" to see visuals)

Shawn Pierce Photography


LANDMARK OWNER INQUIRIES

ARE YOU A LANDMARK OWNER THAT WOULD LIKE TO JOIN OUR CAMPAIGN BY LIGHTING IN MBC COLORS (GREEN, PINK AND TEAL) ON OCTOBER 13TH

U.S. Landmarks please contact:

Laura Inahara

Founder of #LightUpMBC

Executive Director, Moore Fight Moore Strong

#LightUpMBC #METAvivor

[email protected]

International Landmarks please contact:

Adiba Barney

Director of International Relations 

#LightUpMBC #METAvivor

[email protected] 

 

METAvivors and volunteer community

1. Sign up to host a lighting in your area by requesting to join the Facebook group #LightUpMBC Ambassadors.  All files and instructions are in this group.

2. Share with your network the landmark that will be lit and post pics to social media before, during and after the lighting with the hashtags #LightUpMBC #METAvivor

3. Ask your network for donations to METAvivor Research and Support using the link below.

https://secure.metavivor.org/page/contribute/lightupmbc

 

Media & Press Inquiries

Please contact:

Tami Bowling

VP, Media Relations

#LightUpMBC #METAvivor

[email protected]

About METAvivor

METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. 100% of every donation made to METAvivor goes to fund metastatic breast cancer research.

Since our founding in 2009, we have awarded 106 research grants totaling over $13.6 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.

To learn more, please visit https://www.metavivor.org