#LightUpMBC 2021

To make a donation in honor of #LightUpMBC,
please click HERE and search for your state.

METAvivor is teaming up with Moore Fight Moore Strong for the 3rd Annual #LightUpMBC global landmark campaign to shine a light on the importance of awareness and funding for metastatic breast cancer research. Over 115 iconic landmarks across the world will illuminate in green, teal and pink for Metastatic Breast Cancer Awareness Day on October 13, 2021. This will culminate with a virtual broadcast called #LightUpMBC Live featuring inspiring stories told by the MBC community.

What is #LightUpMBC?

October 13th?  is federally recognized as the official Metastatic Breast Cancer (MBC) Awareness Day. Over 115 landmarks worldwide will illuminate in the MBC symbolic colors of green, teal and pink to honor the 115 lives lost daily to MBC. Our #LightUpMBC Live virtual broadcast will feature inspiring MBC stories and musical performances to raise funds for metastatic breast cancer research. Viewers will be able to hear inspiring MBC stories directly from #LightUpMBC ambassadors as they show us iconic landmarks lighting in their cities. This shines a light on MBC, the most advanced stage of breast cancer, where the cancer has spread from the breast to other parts of the body. The breast cancer that kills is often forgotten in the numerous pink ribbon campaigns around the world. This campaign is designed to spark a new conversation about metastatic disease. 

Every year, more than 600,000 people around the world die from breast cancer. When you die from breast cancer, you die from metastatic breast cancer. The median survival rate of 2-3 years for MBC has not changed significantly in decades. Scientific advances for MBC have not kept pace with those for other cancers. There is a lack of public knowledge about MBC compared with early stage breast cancer that leads to many widespread misperceptions.

  1. There is no cure for metastatic breast cancer. It is a deadly illness that we hope to make chronic.
  2. Early detection does not guarantee that the disease doesn’t metastasize.
  3. Approximately 30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.

#LightUpMBC is one of several campaigns METAvivor patient advocates have voluntarily worked on to lessen the disparity of research funding given to stage IV MBC treatment options. Less than 5% of overall breast cancer research funding goes to researching metastatic disease. Instead, the primary focus is typically on prevention and early detection, which does not help those already diagnosed. If we can solve Stage IV, we can end death from breast cancer. 

Why green, teal and pink?

The pink ribbon is well-known for representing the fight against breast cancer, but most MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal. To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis. Green represents the triumph of spring over winter, life over death, and symbolizes renewal, hope, and immortality while teal symbolizes healing and spirituality. The thin pink ribbon overlay signifies the metastatic cancer originated in the breast.

See this story from Glamour for more info: https://www.glamour.com/story/metastatic-breast-cancer-awareness-ribbon


The inspiration behind the campaign

Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others and was even recognized with the “Caregiver of the Year” award by the organization that she worked for.  At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later.  During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research.  In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.  


Participating Landmarks 2021

(click on "Participating Landmarks" to see visuals)

Shawn Pierce Photography

#LightUpMBC 2020 Limited Edition Prints

Every penny of the profits from these LIMITED EDITION #LightUpMBC 2020 prints were donated by local photographers! If you are interested in becoming a #LightUpMBC 2021 pro bono photographer, please email Allison at  [email protected].



U.S. Landmarks

Laura Inahara, Founder of #LightUpMBC, Executive Director of Moore Fight Moore Strong

[email protected]

International Landmarks
Adiba Barney, Director of International Relations

[email protected]


Sponsorship and Press Inquiries

#LightUpMBC LIVE & National Sponsorships
Tami Bowling, Producer #LightUpMBC LIve, VP, Media Relations

[email protected]

Local and State Sponsorships
Rosylin Weston, National Campaign Manager


[email protected]


METAvivors and volunteer community 

Volunteer as a #LightUpMBC Ambassador!

Volunteer Director

Allison Aquino-Fazzolari, National Campaign Director


[email protected]

Volunteer Inquiries
Nicole Howarth, Campaign Coordinator


[email protected]


About METAvivor

METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. 100% of every donation made to METAvivor goes to fund metastatic breast cancer research.

Since our founding in 2009, we have awarded 135 research grants totaling over $18 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.

To learn more, please visit https://www.metavivor.org