To make a donation in honor of #LightUpMBC please click HERE

Did you miss #LightUpMBC Live?

Watch NOW! #LightUpMBC Live

METAvivor teamed up with Moore Fight Moore Strong for an incredible  campaign called #LightUpMBC. To shine a light on the importance of awareness and funding for metastatic breast cancer research. Over 115 iconic landmarks across the globe illuminated in green, pink and teal for Metastatic Breast Cancer Awareness Day. This culminated with a virtual broadcast called #LightUpMBC Live that raised over 100K for MBC research. 

What is #LightUpMBC?

October 13th is recognized as the official Metastatic Breast Cancer (MBC) Awareness Day. Over 115 landmarks in all 50 states in the U.S. as well as Canada, Sweden and Ireland illuminated in the MBC symbolic colors of green, teal and pink. 115 landmarks honored the 115 lives lost daily to MBC. Our #LightUpMBC Live virtual broadcast featured inspiring MBC stories and musical performances to raise funds for metastatic breast cancer research. Viewers were able to hear directly from  #LightUpMBC patient ambassadors as we livestreamed with them to show us iconic landmarks lighting in their cities. This was done to shine a light on MBC, the most advanced stage of breast cancer, where the cancer has spread from the breast to other parts of the body. The breast cancer that kills is often forgotten in the numerous pink ribbon campaigns around the world.
Every year, more than 600,000 people around the world die from breast cancer. When you die from breast cancer, you die from metastatic breast cancer. The median survival rate of 2-3 years for MBC has not changed significantly in decades. Scientific advances for MBC have not kept pace with those for other cancers. There is a lack of public knowledge about MBC compared with early stage breast cancer that leads to many widespread misperceptions.

  1. There is no cure for metastatic breast cancer. It is a deadly illness that we hope to make chronic.
  2. Early detection does not guarantee that the disease doesn’t metastasize.
  3. Approximately 30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.

#LightUpMBC is one of several campaigns METAvivor patient advocates have voluntarily worked on to lessen the disparity of research funding given to stage IV MBC breast cancer treatment options. The popular pink breast cancer fundraising movements give on average only 2% to 5% of their funds to researching metastatic disease. Instead, their primary focus is on prevention and early detection, which does not help those already diagnosed. If we can solve Stage IV, we can end death from breast cancer. 

Why green, teal and pink?

The pink ribbon is well-known for representing the fight against breast cancer, but most of us MBC patients feel that pink does not encapsulate our experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal. To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis. Green represents the triumph of spring over winter, life over death, and symbolizes renewal, hope, and immortality while teal symbolizes healing and spirituality. The thin pink ribbon overlay signifies the metastatic cancer originated in the breast.

See this story from Glamour for more info: https://www.glamour.com/story/metastatic-breast-cancer-awareness-ribbon


The inspiration behind the campaign

Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others and was even recognized with the “Caregiver of the Year” award by the organization that she worked for.  At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later.  During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research.  In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.  To learn more about how it all started, please visit http://www.moorefightmoorestrong.com/events.html


Participating Landmarks 

(click on "Participating Landmarks" to see visuals)

Shawn Pierce Photography

#LightUpMBC 2020 Limited Edition Prints

You can purchase LIMITED EDITION #LightUpMBC 2020 prints! Every penny of the profits from the sale of these prints will be donated to METAvivor! Click the image below to order now!

*images are sold separately



U.S. Landmarks please contact:

Laura Inahara

Founder of #LightUpMBC

Executive Director, Moore Fight Moore Strong

#LightUpMBC #METAvivor

[email protected]

International Landmarks please contact:

Adiba Barney

Director of International Relations 

#LightUpMBC #METAvivor

[email protected] 


Please contact:

Tami Bowling

VP, Media Relations

#LightUpMBC #METAvivor

[email protected]


METAvivors and volunteer community 

Volunteer as a #LightUpMBC Ambassador!

  • We welcome those who want to volunteer with #LightUpMBC 2021.  Volunteer responsibilities include: Securing landmarks, press outreach, and community outreach.  
  • If you would like to volunteer with #LightUpMBC 2021, search “#LightUpMBC Ambassadors” on Facebook and request to join the Facebook Group. You will be asked to complete a questionnaire to confirm that you are signing up and committing to volunteering with the #LightUpMBC 2021 campaign. 
  • If you have specific questions about volunteering before you commit to being a #LightUpMBC Ambassador, email our Program Manager, Allison Aquino-Fazzolari at [email protected]

Want to Support the #LightUpMBC Campaign, but don't have time to volunteer? We could still use your support!  

  1. Spread the Word on Social Media - Follow @MooreFightMooreStrong on Facebook and Instagram.  We will announce confirmed landmarks there.  We could use your help in sharing these posts on your respective networks, with the hashtag #LightUpMBC.  Increased social presence will help us lead to even more general awareness of Metastatic Breast Cancer.
  2. Encourage Donations - Ask your network for donations to METAvivor Research and Support, Inc. by using the link: https://donate.metavivor.org/LightUpMBC


Special thanks to our #LightUPMBC Sponsors

About METAvivor

METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. 100% of every donation made to METAvivor goes to fund metastatic breast cancer research.

Since our founding in 2009, we have awarded 106 research grants totaling over $13.6 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.

To learn more, please visit https://www.metavivor.org