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On October 13, 2022, over 200 iconic landmarks will illuminate in green, teal and pink for Metastatic Breast Cancer Awareness Day. #LightUpMBC shines a light on the importance of critical funding for metastatic breast cancer research.
Click below to donate and search for the state and/or person you would like to support or text MBC2022 to 50155.
#LightUpMBC Hosted by Tami Eagle Bowling & Denise Albert
Featuring Celebrity Guests Lionel Richie, Mathew Knowles, Bruce Hall, LeA Robinson, Daphne Rubin-Vega, Karen Finerman, Miranda McKeon
Special Tribute to “America’s Got Talent” Star Nightbirde
Featuring Exclusive Interviews with Family and Musical Footage.
#LightUpMBC Live, a virtual benefit, will begin at 9:00pm ET on October 13th. The event will include inspiring MBC stories from illuminated landmarks around the country. Celebrity guests include:
The show will also include a special tribute to Nightbirde and exclusive interview with her family in memory of the America’s Got Talent (AGT) famed artist who passed away of MBC at the age of 30, just before AGT Finals. #LightUpMBC Live will be co-hosted by the Founder of My Cancer Family, breast cancer survivor Denise Albert and Founder of The EAGLE Method, MBC Thriver Tami Eagle Bowling.
October 13th is nationally recognized as the official Metastatic Breast Cancer Awareness Day, in an effort to drive awareness that MORE research is needed to find a cure. Only about 5% of overall breast cancer research in the U.S. goes to MBC research. If we can find a cure for MBC, we can end death from breast cancer.
Due to a lack of public knowledge about MBC compared with early stage breast cancer, there are many widespread misperceptions. There is NO CURE for MBC.
Why green, teal and pink?
The pink ribbon is well-known for representing the fight against breast cancer, but most MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal.
To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis.
See this story from Glamour
Watch the 2021 #LightUpMBC Live HERE!
Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others and was even recognized with the “Caregiver of the Year” award by the organization that she worked for. At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later. During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research. In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.
Check HERE to see if your city is participating in #LightUpMBC 2022.
Feel the unity of the night as landmarks around the world shine a light on the importance of awareness and funding for Metastatic Breast Cancer research.
The 2022 #LightUpMBC Store is now open!
Are you an landmark owner that would like to join our campaign by lighting in MBC colors (Green, Teal and Pink) on October 13th?
|Laura Inahara||Founder, #LightUpMBC, Executive Director, Moore Fight Moore Strong||
#LightUpMBC Live & National Sponsorships
|Tami Bowling||Producer #LightUpMBC Live, VP, Media Relations|
Local & State Sponsorships
|Kate Adams||Volunteer Director|
Volunteer as a #LightUpMBC Ambassador!
#LightUpMBC is a global landmark campaign that is designed to educate, raise funds and shine a light on the critical need for research for Stage 4, metastatic breast cancer. This campaign is dedicated to the memory of Jessica Moore who passed away from MBC at the age of 36. All proceeds raised through #LightUpMBC benefit METAvivor Research and Support. For more information on the #LightUpMBC campaign, please visit
www.METAvivor.org/LightUpMBC or text MBC2022 to 50155 to donate.
Follow our social channels Facebook @LightUpMBC and Instagram @lightupmbc.
METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. 100% of every donation made to METAvivor goes to fund metastatic breast cancer research.
Since our founding in 2009, we have awarded 166 research grants totaling over $23 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.
To learn more about the grants we have awarded, please visit www.metavivor.org/research