#LightUpMBC 2022

Click below to donate and search for the state and/or person you would like to support or text MBC2022 to 50155.

DONATE NOW

To donate by check, please mail to the address below and include #LightUpMBC and the state/person you are honoring in the memo line.

METAvivor Research and Support
1783 Forest Drive #184
Annapolis, MD 21401
(Make checks payable to METAvivor)

In case you missed it, click below to see #LightUpMBC Live that aired on October 13th in honor of Metastatic Breast Cancer Awareness day as part of the #LightUpMBC global movement to shine a light on the importance of awareness and funding for stage 4 metastatic breast cancer. Over 290 landmarks across 166 cityies illuminated in the symbolic MBC awareness colors of teal, green and pink.

It was an evening filled with incredible patient stories, celebrity guests and hope that research will light the way to a cancer free future. 

WATCH NOW!

#LightUpMBC Hosted by Tami Eagle Bowling & Denise Albert
 Featuring Celebrity Guests Lionel Richie, Mathew Knowles, Bruce Hall, LeA Robinson, Daphne Rubin-Vega, Karen Finerman, Miranda McKeon 

Special Tribute to “America’s Got Talent” Star Nightbirde 
Featuring Exclusive Interviews with Family and Musical Footage.

What is #LightUpMBC Live?

#LightUpMBC Live 
#LightUpMBC Live, a virtual benefit, aired on October 13th. The event will included inspiring MBC stories from illuminated landmarks around the country. Celebrity guests include:

  • Mathew Knowles, Cancer survivor and CEO, Music World Entertainment, will share about his journey and the importance of genetic testing. 
  • Miranda McKeon, “Anne with an E” star, found her lump when she was just 19 years old and will discuss the importance of self-exams. 
  • Additional celebrity appearances will include Kimmie & Bruce Hall (REO Speedwagon), LeA Robinson (Pose on FX), Daphne Rubin-Vega (Rent/In the Heights/Sex and the City) and Karen Finerman (CNBC/Fast Money).

The show also included a special tribute to Nightbirde and exclusive interview with her family in memory of the America’s Got Talent (AGT)  famed artist who passed away of MBC at the age of 30, just before AGT Finals. #LightUpMBC Live was co-hosted by the Founder of My Cancer Family, breast cancer survivor Denise Albert and  Founder of The EAGLE Method, MBC Thriver Tami Eagle Bowling.

Viewers can view the event on LiveOne, YouTube or Facebook Live @METAvivor and www.METAvivor.org/LightUpMBC.  

 

What is Metastatic Breast Cancer Awareness Day?

October 13th  is nationally recognized as the official Metastatic Breast Cancer Awareness Day, in an effort to drive awareness that MORE research is needed to find a cure. Only about 5% of overall breast cancer research in the U.S. goes to MBC research. If we can find a cure for MBC, we can end death from breast cancer. 

  • Approximately 30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.
  • Metastases can occur as early as several months to 25+ years after treatment.
  • 685,000 people a year die from metastatic breast cancer globally. 
  • Only 22% of U.S. MBC patients live longer than 5 years, and only 11% of live longer than 10 years.

Due to a lack of public knowledge about MBC compared with early stage breast cancer, there are many widespread misperceptions. There is NO CURE for MBC.  

Why green, teal and pink?

The pink ribbon is well-known for representing the fight against breast cancer, but most MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal. 
To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis. 

  • Green represents renewal, hope, and immortality
  • Teal symbolizes healing and spirituality
  • Pink signifies the metastatic cancer originated in the breast

See this story from Glamour 

Watch the 2021 #LightUpMBC Live HERE!

 

The inspiration behind the campaign

Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others and was even recognized with the “Caregiver of the Year” award by the organization that she worked for.  At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later.  During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research.  In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.  

 

Participating Landmarks 2022

Check HERE to see if your city is participating in #LightUpMBC 2022.  

Snap a photo of a participating landmark in your city on 10/13 and be sure to tag #LightUpMBC #METAvivor on Facebook or Instagram for a chance for your photo to be featured in #LIghtUpMBC Live!

Feel the unity of the night as landmarks around the world shine a light on the importance of awareness and funding for Metastatic Breast Cancer research.

Shawn Pierce Photography

#LightUpMBC Apparel 

The 2022 #LightUpMBC Store is now open!

SHOP NOW

 
 

landMARK OWNER INQUIRIES

Are you an landmark owner that would like to join our campaign by lighting in MBC colors (Green, Teal and Pink) on October 13th?  

U.S. Landmarks
 
Laura Inahara Founder, #LightUpMBC, Executive Director, Moore Fight Moore Strong

[email protected]

 

Sponsorship and Press Inquiries

#LightUpMBC Live & National Sponsorships
Tami Bowling Producer #LightUpMBC Live, VP, Media Relations

[email protected]

Local & State Sponsorships
 
Kate Adams Volunteer Director

[email protected]

METAvivors and volunteer community 

Volunteer as a #LightUpMBC Ambassador!

 

ABOUT #LightUpMBC

#LightUpMBC is a global landmark campaign that is designed to educate, raise funds and shine a light on the critical need for research for Stage 4, metastatic breast cancer. This campaign is dedicated to the memory of Jessica Moore who passed away from MBC at the age of 36. All proceeds raised through #LightUpMBC benefit METAvivor Research and Support. For more information on the #LightUpMBC campaign, please visit
www.METAvivor.org/LightUpMBC  or text MBC2022 to 50155 to donate. 
Follow our social channels Facebook @LightUpMBC and Instagram @lightupmbc.

ABOUT METAVIVOR

METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. 100% of every donation made to METAvivor goes to fund metastatic breast cancer research.

Since our founding in 2009, we have awarded 166 research grants totaling over $23 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.

To learn more about the grants we have awarded, please visit www.metavivor.org/research