#LightUpMBC 2022

On October 13, 2022, 115 iconic landmarks will illuminate in green, teal and pink for Metastatic Breast Cancer Awareness Day.  

Watch the 2021 #LightUpMBC Highlights

#LightUpMBC shines a light on the importance of critical funding for metastatic breast cancer research


Search for your state in honor of #LightUpMBC

What is #LightUpMBC?

#LightUpMBC is an annual global landmark campaign, that shines a light on the importance of awareness and funding for MBC.  

Our virtual broadcast #LightUpMBC Live will take place on October 13, 2022 and feature inspiring stories told by MBC patients, illuminated landmarks and musical guests. The event will be streamed through LiveOne and appear on all METAvivor social channels. More details will follow.  

What is Metastatic Breast Cancer Awareness Day?

October 13th  is nationally recognized as the official Metastatic Breast Cancer Awareness Day, in an effort to drive awareness that MORE research is needed to find a cure. Only about 5% of overall breast cancer research in the U.S. goes to MBC research. If we can find a cure for MBC, we can end death from breast cancer. 

  • Approximately 30% of early stage breast cancer survivors will have a recurrence as metastatic disease, even after completing successful treatment.
  • Metastases can occur as early as several months to 25+ years after treatment.
  • 685,000 people a year die from metastatic breast cancer globally. 
  • Only 22% of U.S. MBC patients live longer than 5 years, and only 11% of live longer than 10 years.

Due to a lack of public knowledge about MBC compared with early stage breast cancer, there are many widespread misperceptions. There is NO CURE for MBC.  

Why green, teal and pink?

The pink ribbon is well-known for representing the fight against breast cancer, but most MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal. 
To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis. 

  • Green represents renewal, hope, and immortality
  • Teal symbolizes healing and spirituality
  • Pink signifies the metastatic cancer originated in the breast

See this story from Glamour 


The inspiration behind the campaign

Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others and was even recognized with the “Caregiver of the Year” award by the organization that she worked for.  At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later.  During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research.  In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.  


Participating Landmarks 2021

See if your city participated in #LightUpMBC 2021.  

Snapped a photo of a participating landmark in your city? Be sure to tagged #LightUpMBC #METAvivor on Facebook or Instagram.

Feel the unity of that night as landmarks around the world  shined a light on the importance of awareness and funding for Metastatic Breast Cancer research.

Shawn Pierce Photography

#LightUpMBC Apparel 

The 2022 #LightUpMBC Store is now open!




Are you an landmark owner that would like to join our campaign by lighting in MBC colors (Green, Teal and Pink) on October 13th?  

U.S. Landmarks
Laura Inahara Founder, #LightUpMBC, Executive Director, Moore Fight Moore Strong

[email protected]


Sponsorship and Press Inquiries

#LightUpMBC Live & National Sponsorships
Tami Bowling Producer #LightUpMBC Live, VP, Media Relations

[email protected]

Local & State Sponsorships
Kate Adams Volunteer Director

[email protected]

METAvivors and volunteer community 

Volunteer as a #LightUpMBC Ambassador!

Volunteer Inquiries
Nicole Howarth National Campaign Coordinator

[email protected]



METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. 100% of every donation made to METAvivor goes to fund metastatic breast cancer research.

Since our founding in 2009, we have awarded 166 research grants totaling over $23 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.

To learn more about the grants we have awarded, please visit www.metavivor.org/research