The #LightUpMBC campaign is the world’s largest visual representation of awareness for metastatic breast cancer. It is a global initiative aimed at providing hope for the MBC community and funds for metastatic breast cancer (MBC) research to benefit METAvivor. Held annually in October, the campaign partners with hundreds of iconic landmarks around the world to illuminate in the symbolic MBC awareness colors of green, teal and pink. By uniting patients, families, and supporters, #LightUpMBC shines a spotlight on the urgent need for more research and resources to improve outcomes for MBC patients.
To watch the #LightUpMBC 2024 Recording, Click Here.
On October 13, National Metastatic Breast Cancer Awareness Day, over 270 landmarks across all 50 U.S. states and around the world illuminated in the MBC awareness colors of teal, green and pink in a show of solidarity with the metastatic breast cancer community as part of the #LightUpMBC Campaign to benefit METAvivor.
The #LightUpMBC campaign is the world’s largest visual representation of awareness for metastatic breast cancer. It is a global initiative aimed at providing hope for the MBC community and funds for metastatic breast cancer (MBC) research to benefit METAvivor. Held annually in October, the campaign partners with hundreds of iconic landmarks around the world to illuminate in the symbolic MBC awareness colors of green, teal and pink. By uniting patients, families, and supporters, #LightUpMBC shines a spotlight on the urgent need for more research and resources to improve outcomes for MBC patients.
#LightUpMBC Live is a dynamic virtual event that serves as the centerpiece of the #LightUpMBC campaign, bringing together the metastatic breast cancer (MBC) community and its supporters for an evening of storytelling, inspiration, and impact. Hosted annually on October 13 on Metastatic Breast Cancer Awareness Day, this live-streamed program features powerful stories from MBC patients and their families, musical performances, and appearances by special guests who amplify the mission of raising awareness and funds for MBC research. #LightUpMBC Live provides a platform for education and advocacy, highlighting the urgency of funding scientific breakthroughs for the most advanced stage of breast cancer. For more info on how to watch, get involved, or view the list of participating landmarks, please visit www.LightUpMBC.org
In addition to @METAvivor Facebook Live, this event will also air on @METAvivor YouTube and be streamed through the LiveOne app and platform.
METAVIVORS AND VOLUNTEER COMMUNITY
Volunteer as a #LightUpMBC Ambassador!
Engage in fundraising, securing landmarks, press outreach, proclamations, or participate in #LightUpMBC Live.
If you would like to volunteer with #LightUpMBC 2025, please sign up here: #LightUpMBC Ambassadors: Volunteer Sign-Up. If this form is not working for you, please email [email protected]
Kristen Dahlgren, Miranda McKeon share their breast cancer journey
Light Up MBC on Good Morning America | 2022
Jessica Moore was a nurse at a skilled care unit. She embodied the word “care”, dedicated her life as a healthcare worker to helping others, and was even recognized with the “Caregiver of the Year” award by the organization that she worked for. At the age of 32, she was diagnosed with metastatic breast cancer and passed away from the disease less than 4 years later. During her treatment, her family formed the Moore Fight Moore Strong (MFMS) organization to shine a light on the need for MBC awareness & research. In October 2017, the first bridge to light in MBC colors was the Memorial Bridge in Portsmouth, NH near her hometown. #LightUpMBC is the result of years of hard work from MFMS to light up the world to bring awareness and funding to critical MBC research.
October 13th is nationally recognized as the official Metastatic Breast Cancer Awareness Day, in an effort to drive awareness that MORE research is needed to find a cure. Only about 5% of overall breast cancer research in the U.S. goes to MBC research. If we can find a cure for MBC, we can end death from breast cancer.
Due to a lack of public knowledge about MBC compared with early stage breast cancer, there are many widespread misperceptions. There is NO CURE for MBC.
Why green, teal and pink?
The pink ribbon is well-known for representing the fight against breast cancer, but most MBC patients feel that pink does not encapsulate their experience. Metastatic Breast Cancer may start in the breast, but its spread to vital organs makes the disease fatal.
To highlight the uniqueness of the disease and show its commonality with other Stage IV cancers, METAvivor designed a base ribbon of green and teal to represent metastasis.
See this story from Glamour for more info on the tri-color ribbon and how this #LightUpMBC campaign has become a movement for change.
Check HERE to see if your city participated in the 2024 #LightUpMBC.
Snap a photo of a participating landmark in your city on 10/13 and be sure to tag #LightUpMBC #METAvivor on Facebook or Instagram for a chance for your photo to be featured in #LIghtUpMBC Live!
Feel the unity of the night as landmarks around the world shine a light on the importance of awareness and funding for Metastatic Breast Cancer research.
Are you a landmark owner that would like to join our campaign by lighting in MBC colors (Green, Teal and Pink) on October 13th?
U.S. Landmarks |
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| Laura Inahara | Founder, #LightUpMBC |
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#LightUpMBC Live & National Sponsorships |
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| Tami Bowling |
Global Campaign Director Producer #LightUpMBC Live |
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Follow our social channels Facebook @LightUpMBC and Instagram @lightupmbc.
To donate by check, please mail to the address below and include #LightUpMBC and the state/person you are honoring in the memo line.
METAvivor Research and Support
7780 Elmwood Ave, Suite 130
Middleton, WI 53562
(Make checks payable to METAvivor)
METAvivor Research and Support, Inc. is a non-profit organization that funds research to benefit people with stage IV metastatic breast cancer (MBC). We also raise awareness, advocate for, and provide information and support to people living with MBC. Donationa made to METAvivor goes to fund metastatic breast cancer research.
Since our founding in 2009, we have awarded 218 research grants totaling over $37 million to fund research for stage IV breast cancer. We provide support for people living with MBC. We train stage IV breast cancer patients to be advocates and peer support leaders. METAvivor also offers education programs about stage IV metastatic breast cancer and the latest research information specific to the disease.
To learn more about the grants we have awarded, please visit www.metavivor.org/research
